On July 5th, we experienced a special moment: the inauguration of the Museum of World Cities, in Palermo, within the evocative spaces of the former Crociferi Convent. A place rich in history that today is reborn as an international cultural center, thanks to the courageous vision of Farm Cultural Park and Farm Foundation.
For us at Tenute Navarra, being a partner in this project is not just a gesture of support. It is a concrete way of expressing our business philosophy: rooted in the land, but open to the world. We believe in agriculture that dialogues with culture, actively participating in the transformation of territories. We do this every day by producing wine, olive oil, and almonds with respect and vision, but also by participating in initiatives like this, which create connections between the rural world and urban spaces, between tradition and the future.
“The collaboration with Tenute Navarra,” emphasize Florinda Saieva and Andrea Bartoli, founders of Farm Cultural Park, “represents a concrete example of how culture, territory, and business can integrate to foster sustainable social and urban regeneration. Recalling the etymology of the word ‘culture,’ which derives from the Latin ‘colere’ meaning ‘to cultivate’ or ‘to take care of,’ we believe that this synergy is founded precisely on the value of caring for communities, local identities, and natural and cultural heritage. For us, this mutual attention and care are the basis of an authentic growth process, capable of fostering dialogue between the rural and urban worlds and supporting a future where art, tradition, and innovation can coexist and strengthen each other. ”
The Museum of World Cities tells the story of cities as places of identity, diversity, and creativity, and it does so through contemporary languages: installations, images, and immersive experiences. It is the natural evolution of Countless Cities, the Biennale that Farm has already brought to Favara, transforming a small Sicilian town into a globally recognized cultural laboratory.
We fully recognize ourselves in this project. As Salvatore Navarra said, “Supporting the Museum of World Cities project is much more than a cultural partnership. It represents a business vision founded on building authentic relationships, dialogue with the community, and valuing identities. Tenute Navarra interprets sustainability as an integrated process: environmental, social, and cultural. We produce wine, olive oil, and almonds in a territory that deserves respect, attention, and planning. Every partnership we activate is an opportunity for growth and responsibility for us. Culture, like the land, is a living asset: it must be cultivated with care, awareness, and vision.”
And as Totò Navarra Jr added, “Tenute Navarra is a young company with deep roots. We chose to support this project because we share its spirit: contemporary, creative, and dynamic. Farm Foundation, Andrea Bartoli, and Florinda Saieva have built a cultural ecosystem that looks to the future with courage, proposing new, inclusive, and transversal visions. The Museum of World Cities speaks to us of belonging, transformation, and plurality: values that we also embrace in the way we cultivate the land. For us, being an agricultural enterprise today also means actively participating in the cultural life of the territories. It is a concrete way to give back value and generate the future.”
We are proud to contribute to this vision and will continue to do so, certain that cultivating culture is one of the highest forms of sustainability.
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