{"id":51475,"date":"2026-09-25T12:30:27","date_gmt":"2026-09-25T10:30:27","guid":{"rendered":"https:\/\/tenutenavarra.com\/2026\/09\/25\/interview-with-ilaria-butera\/"},"modified":"2026-09-25T12:30:27","modified_gmt":"2026-09-25T10:30:27","slug":"interview-with-ilaria-butera","status":"publish","type":"post","link":"https:\/\/tenutenavarra.com\/en\/2026\/09\/25\/interview-with-ilaria-butera\/","title":{"rendered":"Interview with Ilaria Butera"},"content":{"rendered":"<p style=\"font-weight: 400;\"><strong>Today, marketing and event planning are sectors that require cross-functional skills and constant updates due to the decisive role they play in the launch and positioning of a brand. At Tenute Navarra, this is exactly what you do; can you share something about your strategies and goals?  <\/strong><\/p>\n<p style=\"font-weight: 400;\">Marketing applied to event planning now plays a decisive strategic role, not only in the launch but also in the positioning of the brand.<\/p>\n<p style=\"font-weight: 400;\">We love to meticulously attend to every single detail, even the most imperceptible ones, and aim to implement every action that seeks to increase our brand awareness.<\/p>\n<p style=\"font-weight: 400;\">When we organize or participate in events, we want the \u201cNavarra style\u201d to be felt, and we strive to understand the ever-evolving needs, behaviors, and requirements of our target audience to create experiences that are always diverse and engaging.<\/p>\n<p><a href=\"https:\/\/tenutenavarra.com\/shop\/scuro-nero-davola-sicilia-doc-linea-fun\/\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-5795 alignleft\" src=\"http:\/\/tenutenavarra.com\/wp-content\/uploads\/2023\/08\/ebe6b754-145d-4e62-abd0-47a3aa39b257-191x300.jpg\" alt=\"\" width=\"245\" height=\"385\" srcset=\"https:\/\/tenutenavarra.com\/wp-content\/uploads\/2023\/08\/ebe6b754-145d-4e62-abd0-47a3aa39b257-191x300.jpg 191w, https:\/\/tenutenavarra.com\/wp-content\/uploads\/2023\/08\/ebe6b754-145d-4e62-abd0-47a3aa39b257-652x1024.jpg 652w, https:\/\/tenutenavarra.com\/wp-content\/uploads\/2023\/08\/ebe6b754-145d-4e62-abd0-47a3aa39b257-768x1205.jpg 768w, https:\/\/tenutenavarra.com\/wp-content\/uploads\/2023\/08\/ebe6b754-145d-4e62-abd0-47a3aa39b257-979x1536.jpg 979w, https:\/\/tenutenavarra.com\/wp-content\/uploads\/2023\/08\/ebe6b754-145d-4e62-abd0-47a3aa39b257-300x471.jpg 300w, https:\/\/tenutenavarra.com\/wp-content\/uploads\/2023\/08\/ebe6b754-145d-4e62-abd0-47a3aa39b257-600x942.jpg 600w, https:\/\/tenutenavarra.com\/wp-content\/uploads\/2023\/08\/ebe6b754-145d-4e62-abd0-47a3aa39b257.jpg 1264w\" sizes=\"(max-width: 245px) 100vw, 245px\" \/><\/a><\/p>\n<p style=\"font-weight: 400;\"><strong>How did you get involved in the world of wine?<\/strong><\/p>\n<p style=\"font-weight: 400;\">I adore art, history, nature, and exploration, and wine is a blend of centuries-old traditions\u2014an intense immersion into diverse territories to be discovered gently through a sensory and subjective experience, where every observation is always relevant and welcome.<\/p>\n<p style=\"font-weight: 400;\">A journey to discover aromas, tastes, and scents that often evoke sensations, emotions, and feelings.<\/p>\n<p style=\"font-weight: 400;\">I also became passionate about the culinary experience, which, upon reflection, takes up a large part of our lives; when paired with wine, it manages to enhance every hidden note. I have also had the opportunity to experience the aspects of sharing and socialization that revolve around wine and the pleasure of being together.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"font-weight: 400;\"><a href=\"https:\/\/tenutenavarra.com\/shop\/disiato-terre-siciliane-igp-2022-linea-fun\/\"><img decoding=\"async\" class=\"wp-image-5792 aligncenter\" src=\"http:\/\/tenutenavarra.com\/wp-content\/uploads\/2023\/08\/03.05.23-1-300x300.png\" alt=\"\" width=\"356\" height=\"356\" srcset=\"https:\/\/tenutenavarra.com\/wp-content\/uploads\/2023\/08\/03.05.23-1-300x301.png 300w, https:\/\/tenutenavarra.com\/wp-content\/uploads\/2023\/08\/03.05.23-1-150x150.png 150w, https:\/\/tenutenavarra.com\/wp-content\/uploads\/2023\/08\/03.05.23-1-100x100.png 100w, https:\/\/tenutenavarra.com\/wp-content\/uploads\/2023\/08\/03.05.23-1.png 572w\" sizes=\"(max-width: 356px) 100vw, 356px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p style=\"font-weight: 400;\"><strong>Be<\/strong><strong>ing so young and being part of a very young team, what does that represent for you? How would you describe Generation Z in marketing? <\/strong><\/p>\n<p style=\"font-weight: 400;\">Being young and part of a very young team is a great stimulus and often a challenge. We seek authenticity, engagement, experiences, attention, smart content, and immediacy. <\/p>\n<p style=\"font-weight: 400;\"><strong>Which Tenute Navarra wine are you most attached to and why?<\/strong><\/p>\n<p style=\"font-weight: 400;\">The Tenute Navarra wine I am most attached to is <a href=\"https:\/\/tenutenavarra.com\/shop\/disiata-rosato-terre-siciliane-igp-2022-linea-fun\/\">Disiata<\/a>, a tribute to elegance and refinement. In Disiata\u2014the \u201cdesired one\u201d that pairs with <a href=\"https:\/\/tenutenavarra.com\/shop\/disiato-terre-siciliane-igp-2022-linea-fun\/\">Disiato<\/a>\u2014I love perceiving its bouquet of scents, at times floral and at others fruity, and its unmistakable savory freshness. I like to think of our first ros\u00e9 as a tribute to simplicity and delicacy  <\/p>\n<p style=\"font-weight: 400;\">.<a href=\"https:\/\/tenutenavarra.com\/shop\/disiata-rosato-terre-siciliane-igp-2022-linea-fun\/\"><img decoding=\"async\" class=\"wp-image-5790 aligncenter\" src=\"http:\/\/tenutenavarra.com\/wp-content\/uploads\/2023\/08\/25.07-1-300x200.jpg\" alt=\"\" width=\"395\" height=\"264\" srcset=\"https:\/\/tenutenavarra.com\/wp-content\/uploads\/2023\/08\/25.07-1-300x200.jpg 300w, https:\/\/tenutenavarra.com\/wp-content\/uploads\/2023\/08\/25.07-1-1024x683.jpg 1024w, https:\/\/tenutenavarra.com\/wp-content\/uploads\/2023\/08\/25.07-1-768x512.jpg 768w, https:\/\/tenutenavarra.com\/wp-content\/uploads\/2023\/08\/25.07-1-1536x1024.jpg 1536w, https:\/\/tenutenavarra.com\/wp-content\/uploads\/2023\/08\/25.07-1-2048x1365.jpg 2048w, https:\/\/tenutenavarra.com\/wp-content\/uploads\/2023\/08\/25.07-1-600x400.jpg 600w\" sizes=\"(max-width: 395px) 100vw, 395px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today, marketing and event planning are sectors that require cross-functional skills and constant updates due to the decisive role they play in the launch and positioning of a brand. At Tenute Navarra, this is exactly what you do; can you share something about your strategies and goals? Marketing applied to event planning now plays a [&hellip;]<\/p>\n","protected":false},"author":60,"featured_media":51478,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[191],"tags":[],"class_list":["post-51475","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-en-us"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Interview with Ilaria Butera - Societ\u00e0 Agricola Tenute Navarra<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tenutenavarra.com\/en\/2026\/09\/25\/interview-with-ilaria-butera\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Interview with Ilaria Butera - Societ\u00e0 Agricola Tenute Navarra\" \/>\n<meta property=\"og:description\" content=\"Today, marketing and event planning are sectors that require cross-functional skills and constant updates due to the decisive role they play in the launch and positioning of a brand. 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