Sicily once again confirms its position at Vinitaly 2026 as one of the most visited and dynamic pavilions of the entire event: a benchmark for buyers, industry professionals, and international press, who are increasingly focused on a winemaking model capable of combining territorial identity, quality, and innovative capacity.
It is within this context that Tenute Navarra presents itself in Verona with a mature and rapidly evolving project, rooted in the Butera countryside, in the heart of the Nisseno area, where agronomic solidity meets a contemporary winemaking vision.
“This Vinitaly represents a fundamental step for us: we aim to consolidate the Italian market, strengthening our presence in qualified restaurants, and accelerate our expansion into foreign markets, particularly the United States, the United Kingdom, and Germany. The goal is to build a clear positioning where our territorial identity and entrepreneurial values become competitive levers in the most advanced and receptive contexts ” – states Salvatore Navarra, Business Relationship Manager at Tenute Navarra.
In a distinctive pedoclimatic context – complex soils, high altitudes, and significant temperature excursions – the company is committed to defining wines with a strong, recognizable, and inimitable territorial identity, capable of precisely conveying the character of Cerasuolo and its region. At the core of this journey is a clear quality pyramid, which organizes production into coherent and complementary levels: from the most immediate and versatile lines, designed for dynamic and contemporary consumption, to the most distinctive and territorial expressions, where agronomic precision and enological sensitivity reach their maximum depth. This structure allows the company to engage with diverse audiences, always maintaining a strong common thread: authenticity.
Vinitaly 2026 marks a strategic step with the debut of new products: Kinora, a pure Catarratto Lucido from high hills, an expression of verticality and mineral freshness, and Rosemosse Blanc de Blanc, a Grillo Metodo Martinotti Lungo, which expands the sparkling wine range with an offering capable of combining fragrance and structure in a contemporary key. Concurrently, the complete restyling of the lines strengthens brand legibility, making it more consistent with its quality positioning and today’s wine language.
“We work with grape varieties native to this territory and interpret them with a rigorous and sustainable agronomic approach. Every choice, from soil management to winemaking, is aimed at preserving identity and quality, but also at making the wines more legible and contemporary. It is this balance that allows us today to speak to different audiences without losing coherence ” – emphasizes Totò Navarra Jr., CEO of the company.
For Tenute Navarra, innovation is never a break but an evolution: a production style that combines rigor and eclecticism, depth and accessibility. Wines capable of appealing to contemporary drinking, less codified and more transversal, where younger generations seek authenticity, recognizability, and versatility.
In terms of markets, the Italian market represents the primary strategic axis, with a growing presence in the most qualified restaurants, advanced wine bars, and contexts capable of enhancing distinctive yet dynamic wines in food pairings. In parallel, Tenute Navarra consolidates its international presence with a targeted strategy in the United States, the United Kingdom, and Germany, alongside highly sensitive European markets such as France, Belgium, and the Netherlands, leading to a progressive opening towards Eastern European countries.
In this scenario, the commitment to sustainability represents a structural element: passing the VIVA and SOSTAIN audits and pursuing Equalitas certification confirm a long-term business vision.
“Wine tourism for us is a natural extension of the work in the vineyard and cellar: opening the estate means sharing a landscape, a culture, and a way of producing wine. Butera thus becomes a destination, not just a production site, where visitors can fully understand the connection between territory, sustainability, and identity ” – concludes Totò Navarra.
The Tenute Navarra project remains deeply family-oriented, founded on generational continuity that unites experience and vision. 2026 also marks the launch of wine tourism activities, opening the estate to a direct narrative of the territory, where wine, landscape, and culture become part of a shared experience.
