50% of Italian consumers believe that the term “Sustainability” means “protecting and defending the environmental aspect of our planet by being responsible in the use of resources.”
This is the data emerging from the survey conducted by Adiconsum as part of the SURF – Sustainability, Social Utility, and Financial Responsibility project, confirming the growing awareness among citizens regarding sustainability issues.
The majority of Italian consumers state, in fact, that they take sustainable actions to limit their environmental impact, such as waste sorting, a commitment to avoiding waste, purchasing organic products, and using public transportation, as well as utilizing energy from renewable sources.
Today, however, the term “sustainable development” takes on a more comprehensive meaning: “meeting the needs of the present generation without compromising the ability of future generations to meet their own,” in line with ESG (Environmental, Social & Governance) standards.
This important issue is no longer to be understood as connected solely to environmental protection activities; it is a change in consumption and, above all, production habits that takes current global needs into account.
Implementing new and useful social responsibility initiatives for the well-being of all, being attentive and high-performing in financial management, and organizing functional corporate governance. These are the ambitious and necessary challenges that institutions, businesses, and citizens are called upon to undertake today.
The Tenute Navarra management team, together with all collaborators and suppliers, is committed every day to contributing to the achievement of the 17 Sustainable Development Goals of the 2030 Agenda set by the UN.
An activity that is the result of entrepreneurial experience combined with research and innovation. This gives rise to activities aimed at the correct management of the environmental impact system, the enhancement of human capital and the local territory, and the development of new sustainable economic and financial models.
By Tenute Navarra Blog Editorial Staff